Under the slogan „New ways – new markets!“, the agricultural marketing conference („agrar|marketing|tage“) took place in Berlin on 7th and 8th of December. Promoters are the Georg-August-Universität Göttingen, the Agrifood Consulting GmbH as an organiser and the agrarzeitung (Verlagsgruppe Deutscher Fachverlag, Frankfurt on the Main) as a media partner. Succesful managers of the sector as well as top executives of administration, politics and science discussed about new ways for marketing in food technology and opened up new markets
for German products of agricultural and food industry.

An imporatnt part of the two day event was the ceremony for the innovation award. This year Friweika eG is one of the winners. The innovative aspect for the jury: completely new production processes as well as creation of own distribution structures towards the final customer.